Parmalat in the world
The main market segments in which the local subsidiary operates are:
- UHT milk
- Flavored milk
In South Africa, the main brands are: Bonnita, Parmalat, Everfresh, Simonsberg, Steri Sumpie and Melrose.
The local subsidiary operates 8 production facilities.
2015 Market trend (Source: Annual Report 2015)
In 2015, the overall UHT Milk market, which is comprised of the White Milk and Flavored Milk segments, experienced a significant growth in consumption, reversing the negative trend of the previous year. More specifically, the increase in volumes was driven by White Milk, which posted a double-digit percentage gain. In this segment, the competitive situation shows Parmalat holding virtually steady its value market share and second-place rank, while retaining the unchallenged leadership of the Flavored Milk segment, with a 52% market share.
Parmalat also retained its position as the absolute leader in the rapidly growing Cheese market, with a value market share of 37%, up compared with 2014. Positive performances by the Parmalat brand in the “hard cheese” and “processed slices” segment, two categories in which the local subsidiary is the market leader, are also worth mentioning.
Consumption was up in the Yogurt market, with a positive effect on its size on a value basis, which posted and attractive growth rate (+8.1%). In 2015, following the entry of a new and robust competitor, all of the main players in this market, including Parmalat, experienced significant losses in value market share. Nevertheless, the local subsidiary continued to rank as the number two player in the market.