Parmalat in the world

South Africa

The main market segments in which the local subsidiary operates are:

  • UHT milk
  • Yogurt
  • Cheese
  • Flavored milk

In South Africa, the main brands are: Bonnita, Parmalat, Everfresh, Simonsberg, Steri Sumpie and Melrose.

The local subsidiary operates 8 production facilities.

Market and Products (Source: Annual Report 2016)

The Dairy market showed attractive growth on a volume basis, fueled with varying intensity by all of the markets in which the local subsidiary operates.

In 2016, the overall UHT Milk market (White Milk and Flavored Milk) benefitted from a strong upward trend, due in part to the migration of consumers from Pasteurized Milk to shelf stable milk and an outstanding performance in the Flavored Milk segment.

Parmalat confirmed its position as the absolute leader in the Flavored Milk segment, holding steady its market share, and its second-place position in the White Milk category, despite a highly competitive context, with a strong presence by private labels.

In the Cheese market, there was a significant increase in value terms compared with 2015, thanks to positive performances in the “Hard Cheese,” “Processed Cheese” and “Cheese Slice” segments. The local subsidiary strengthened its leadership position in the “Cheese Slices” and fixed-weight “Hard Cheese” categories, increasing its market shares.

The Yogurt market enjoyed a positive trend in 2016, with growing consumption and a resulting increase of the market’s overall value; in this context, Parmalat expanded its value market share and strengthened its second-place competitive position.

www.parmalat.co.za

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