Page 6 - PARMALAT 2017 ANNUAL REPORT
P. 6
Mission
Parmalat is a food-industry group with a multinational strategy that seeks
to increase the well-being of consumers throughout the world. The
ultimate purpose of the Group is to create value for its shareholders while
adhering to ethical principles of business conduct, to perform a useful
social function by fostering the professional development of its employees
and associates, and to serve the communities in which it operates by
contributing to their economic and social progress.
We intend to establish Parmalat as one of the top players in the global
market for foods with high value added, which deliver improved nutrition
and wellness to consumers, and attain clear leadership in selected product
categories and countries with high growth potential for the Group.
Milk and dairy products and fruit beverages, foods that play an essential
role in everyone’s daily diet, are key categories for the Group.
4
