Page 9 - PARMALAT 2017 ANNUAL REPORT
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The creation of value for the Group will be based on three main elements of the guidelines that I have identified:
            strategy, costs and shared values.
            More specifically, this strategy will focus on increasing “value” in the milk segment, the Group’s main category in
            volume terms, through an expansion of its line of high value-added products, while keeping in mind the specificities of
            the areas where we operate.
            In addition we will develop and further diversify the cheese category through our most recognizable brands and, for
            example,  by  maximizing  the  potential  of  ethnic  cheese  specialties,  while  benefiting  from  the  expertise  and
            competencies of the Lactalis Group.
            In  the  other  categories  in  which  we  operate,  namely  yogurt  and  fruit  beverages,  we  will  focus  our  efforts  on
            diversifying and enhancing the value of our product portfolio with the aim of consolidating our competitive positions.
            Innovation  remains  a  key  success  factor  for  the  Group,  which  will  continue  to  develop  new  products  in  the  main
            categories, anticipating consumption trends and responding to consumer needs.

            Lastly, a strategic role is also being played by the management of sales channels, particularly exports, by increasing
            the size and value of the business, and food service, by developing the professional product line.
            As for costs, we will continue with the plan to improve performance in the industrial and logistics areas with the aim
            of achieving greater efficiency and reducing costs with targeted programs.
            Lastly, I believe that it is important to emphasize that our people are the key to the Group’s success and, for this
            reason, it is crucial to be even more inspired by our values of Ambition, Engagement and with Simplicity and pay ever-
            increasing  attention  to  every  detail,  with  the  objective  to  be  more  efficient  in  the  management  of  processes  and
            closer and more reactive to the evolution of our markets. All of the above must also translate into an empowerment
            of the teams achieved also through their reinforcement.

            I wish to thank all of our associates who every day give their fundamental contribution as we continued on our growth
            track and answer new challenges.




                                                                                              Jean-Marc Bernier
                                                                                           Chief Executive Officer








































            A Letter to Shareholders                                                                        7
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