Parmalat in the world
Canada
The main market segments in which the local subsidiary operates are:
- Pasteurized Milk
- Spoonable yogurt
- Drinkable yogurt
- Snack cheese
- Natural cheese
In Canada, the main brands are: Beatrice, Lactantia, Black Diamond and Astro.
The subsidiary operates 16 manufacturing facilities.
Market trend (Source: Annual Report 2017)
The dairy market suffered a slight decrease in volumes in 2017, driven mainly by a contraction in the Milk category, while the trend remained positive in the Yogurt and Cheese categories.
The trend was down in the Milk category, due primarily to a negative performance in its main Standard segment, while the Premium Milk segment grew on a volume basis. Parmalat was able to retain its competitive position, confirming its third-place rank, despite a slight reduction in market share.
Consumption was up strongly in the Yogurt category, thanks primarily to a positive trend in the Drinkable Yogurt and Greek Yogurt segments. The local subsidiary reported a slight contraction of its market share, but was still able to retain its position in the competitive arena.
A steady trend characterized the Cheese category, as the Snack and Natural Slice segments enjoyed a positive trend but volumes were down in the Natural and Processed segments. Parmalat increased its market share confirming its second-place standing in this category. Shred, Snack and Natural Cheese performed particularly well, showing the highest growth rate.
