Parmalat in the world
South Africa
The main market segments in which the local subsidiary operates are:
- UHT and Flavored milk
- Cheese
- Yogurt
- Dessert
- Fruit beverages
In South Africa, the main brands are: Parmalat, Bonnita, Everfresh, Steri Sumpie, Melrose and PureJoy.
The local subsidiary operates 7 production facilities.
Market and Products (Source: Annual Report 2017)
Overall, the dairy market posted significant growth on a volume basis.
In 2017, the UHT Milk category (comprised of White Milk and Flavored Milk) showed a highly positive trend, but with wide disparities between internal segments. While the trend was up for White Milk, there was a significant drop in the consumption of Flavored Milk. Parmalat was able to maintain its position in both segments and retained the leadership in the Flavored Milk category.
The Cheese market grew at a brisk pace compared with the previous year, particularly in the preweighted Hard Cheese and Cheese Slice segments. The local subsidiary held firmly its leadership position in these categories
The Yogurt category reported lower volumes but grew on a value basis compared with the previous year, with Parmalat retaining the second-place competitive position.
